The Frida Edit

Vibrantly Tasmanian, unashamedly comfortable, ethical fashion. Since 2005, our mission behind what we create is to bring to life a unique range of clothing that is beautiful, comfortable, and practical while also empowering people to feel fearlessly beautiful no matter their shape or size. We are sure you will love and enjoy wearing our beautiful Keshet range as much as we have enjoyed and loved creating it for you!

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We acknowledge the palawa/pakana peoples of lutruwita, and their Elders past and present, who are the Traditional Owners of the land on which we live and work.

Always was, always will be Aboriginal land.